Ze Frank

Length: 45 to 60 minutes.

Using a mix of personal anecdotes and examples from companies that get it or don’t, this talk tries to get at the big questions surrounding social media.

Audiences are becoming more engaged and increasingly expect to be able to interact, give their opinions and converse with brands.

When and how do you decide to engage in social media platforms? How much time do you devote to social media and who should be doing it? If you think of social media as a “conversation” with your customers, then what is your brand’s “voice” and how do you find it? How do you keep the conversation going using “action chains” targeted at specific user expectations? How do you increase participation and maximize its value? What can be measured and what can’t?

The goal of the talk is to present the costumer with ways of thinking about these questions, and models for moving forward in an ever-changing landscape.

Values: Marketing in a connected world—how to approach Social Media; how to get the most from your customers.