Adam Hartung

Microsoft created and dominated the personal computer world. But users tired of unnecessary updates, especially as they shifted to mobile platforms that had advantages the PC could not match. Microsoft’s relevancy waned. Meanwhile Amazon.com rapidly moved from innovation to innovation, pioneering not only new products but entirely new business models that have shaken retail, distribution and consumer goods industries to their core. Leaders make choices. Is your future going to be a slide into irrelevancy, or are you going to innovate to grow? Understand how to resource your future to adopt market shifts and innovate for growth.

Takeaways:

• Why most failures arise from sticking to your core
• How to identify external forces that put you at risk
• Breaking away from what you do to refocus on what customers value
• How to put resources where the payoff is greatest
• How to make the right future bets