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Adrian Slywotzky - Strategy Expert and Author of "Demand: Creating What People Love Before They Know They Want It"

Adrian Slywotzky

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About Adrian Slywotzky

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What We Want, What We Get, And How the Connection Drives the World Economy

Adrian presents an analysis of the business, economic, social, psychological and sociological reasons that cause demand for a product or service to rise, fall or never happen. Adrian uses a wide variety of stories about companies and individuals and how they understand markets, customers, and consumers in many dimensions in order to meet one of the great challenges of the new economic order.

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Media coverage

Triggering Demand: How Coffee-Maker Nespresso Turned Drips ...

By Adrian Slywotzky 10.03.11 | 1:10 am. Nespresso, the product that lets you brew the perfect cup of espresso at home, has made parent company Nestle the  ...

Hassle Maps: The Genesis Of Demand | Fast Company

By Adrian Slywotzky 09.21.11 | 12:45 am. “I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette.

Books by Adrian Slywotzky

The Art of Profitability - Book by Adrian Slywotzky

The Art of Profitability” (2003)

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