Afdhel Aziz
highly-reviewedAbout Afdhel Aziz
“Afdhel was very professional and met what we were looking for out of our event. He was even able to customize his presentation with our company principles so it could resonate further with our audience.”
Speech topics
Start With Hope™
To Drive Engagement, Retention and Performance
Too many organizations are trying to solve an engagement crisis with the wrong tools. They invest in strategy, technology, and incentives — and wonder why their people still aren't fully showing up. The problem isn't the plan. It's that people have stopped believing the future is worth fighting for.
This keynote introduces Afdhel Aziz's Start With Hope™ Playbook — a transformative framework that helps leaders diagnose and close the Hope Gap at every level of their organization. The result? Cultures where people believe in the direction, belong to the mission, and perform with the full force of who they are.
Audiences will gain:
- The data and diagnosis to understand what the Hope Gap is costing their organization — and where it lives in their teams right now
- Practical frameworks to inspire belief, rebuild belonging, and reignite performance across every level of leadership
- A renewed sense of agency and possibility — giving teams the clarity and courage to get started on Monday morning
Ideal for: Company-wide kickoffs, C-Suite leadership summits, all-hands events, culture and people strategy conferences, and HR leadership forums
What audiences walk away with:
A renewed perspective and practical playbook to build cultures where hope is not just a feeling but a strategy — and where people believe, belong, and perform.
Speaking videos
Media coverage
The Power Of Purpose: The Business Case For Purpose (All The ...
The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 1). Afdhel AzizContributor. Opinions expressed by Forbes ...
Books by Afdhel Aziz
“Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers” (2025)
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
“Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact” (2025)
Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
“Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career” (2024)
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life―and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful―and help them drive growth in an entrepreneurial way through solving social and environmental problems.
“Good Is The New Cool: The Principles Of Purpose” (2021)
It's time to reboot capitalism. And purpose is the source code." Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? How do you measure the ROI of Purpose? And how can leaders harness its power to create compelling business models and product innovations that drive both financial success and social impact? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy.
“Good Is the New Cool: Market Like You Give a Damn” (2016)
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.
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