Afdhel Aziz
highly-reviewedAbout Afdhel Aziz
“Afdhel was very inspiring, our audience was very impressed and thankful for the opportunity to learn from him. Thank you Afdhel and team!”
Speech topics
Filling the Hope Gap
The Leadership Skill That AI Cannot Replace
In the age of AI, your people have never had more data – yet they have never felt more despair. Gallup's 2026 research confirms that hope — not trust, not charisma, not authority, not a compelling strategy deck — is the single most important thing followers need most from the leaders in their lives.
The leaders who will define the next decade are not the ones with the best answers. They are the ones who can make the future feel possible again. This is the key to unlocking engagement, innovation and growth at every level.
In this powerful and insightful keynote, Afdhel Aziz gives senior leaders a practical five-step framework for hopeful storytelling that closes the Hope Gap at every level of the organization — turning the invisible drag on performance into a named, measurable, solvable leadership challenge. Leaders don't just leave feeling hopeful. They leave knowing exactly what to do differently on Monday morning.
For C-suite & senior leaders
Available as a keynote or half-day workshop.
Speaking videos
Media coverage
The Power Of Purpose: The Business Case For Purpose (All The ...
The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 1). Afdhel AzizContributor. Opinions expressed by Forbes ...
Books by Afdhel Aziz
“Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers” (2025)
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
“Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact” (2025)
Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
“Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career” (2024)
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life―and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful―and help them drive growth in an entrepreneurial way through solving social and environmental problems.
“Good Is The New Cool: The Principles Of Purpose” (2021)
It's time to reboot capitalism. And purpose is the source code." Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? How do you measure the ROI of Purpose? And how can leaders harness its power to create compelling business models and product innovations that drive both financial success and social impact? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy.
“Good Is the New Cool: Market Like You Give a Damn” (2016)
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.
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