Why are famous global organizations so powerful and successful? How did they get people talking and create such a brand buzz? Alan’s 7-Steps to Profit program shows how.

In Culture Matters: The Four ‘Must-have’ Values to Supercharge Your Business, Alan O’Neill makes an overwhelming case for organisational culture and health eclipsing all other matters. After all, a carefully designed culture presents any organisation with the foundation for differentiation and success. Drawing on his extensive experience consulting with global companies, Alan cleverly weaves the learning into an easy-to-absorb modern business fable. Set on the beautiful River Shannon in Ireland, prepare to be mesmerised with relevant real-life examples that will inspire you to refresh your culture. This book shows how to achieve sustainable growth. Its far-reaching impact extends to all types of organisations, business schools, and career-minded individuals.
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