Alan Siegel

Alan Siegel introduced Brand Voice over 30 years ago as a solution to uncoordinated and fragmented communications that lacked clarity and often delivered conflicting messages. Since then, he has developed over 100 instantly recognizable Brand Voices that conjure up memorable images and associations, establish the tone of a company’s communications and fuse language, design and content to convey a company’s distinctive personality and culture. With the advent of the digital age, when the messaging environment increased exponentially—where speed, novelty and customization rule—companies must recalibrate their voice to find the right pitch, the proper tone and ideal volume. Siegel provides an invaluable guide to building a clear, unique Brand Voice that emanates from a company’s values, history, people and vision.