Sir Alex reveals the passion, philosophies and principles that shaped his career. From the qualities required to develop talent to the skills necessary to build, and rebuild, winning teams to the importance of embracing and adapting to change. These are just a few of the management lessons Sir Alex developed over his time as the most successful manager in the history of the world’s most popular sport.
It is the much-anticipated book many in football have been waiting for, while others have feared its publication.



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