Alex Lee

In his talk, Alex Lee, President of OXO will share how the use of Universal Design designing and producing products that are easy to use for the widest range of people created a sustained growth strategy for OXO. By making products that are easy to use by the aging population, yet cool enough to be relevant to the young generation, OXO has significantly increased the audience for their products. As Baby Boomers turn 60, the United States and other 1st world countries are seeing a whole new generation of senior citizens who are active and youthful. Products that are designed with their needs in mind and used by a board spectrum of users without the stigma of a geriatric tool are welcome options for this growing segment.

OXOs keen focus on identifying user pet peeves and offering tangible solutions to user problems in many product categories, has created OXO brand loyalists of all ages. The company continues to expand its reach into every room of the house while maintaining its creative and entrepreneurial culture. Alex will discuss OXOs structure, culture, and innovative processes.