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Americus Reed II - Whitney M. Young Jr. Professor of Marketing, Identity Theorist, Co-founder of Persona Partners

Americus Reed II

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About Americus Reed II

Geoff Martha
Guillem Graell
Maureen Kelly
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How Sony's Walkman Changed the World

"Mobility—the idea that you could take music with you—was huge," said Americus Reed, who teaches marketing at Wharton. "It was one of the early moments ...

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