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Amory Lovins - Energy Advisor, Chief Scientist at Rocky Mountain Institute, Author

Amory Lovins

Profile updated July 31, 2025
LocationTravels from Basalt, CO, USA
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About Amory Lovins

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Media coverage

Lower cost, less controversy: Business case builds for energy ...

“If the room temperature is between 18 and 30 degrees Celsius (65-85F) you'll still be comfortable to your individual requirements,” said Amory Lovins, ...

Does Nuclear Power Slow Or Speed Climate Change?

... does not excuse them. Our best climate strategy would be to start taking economics seriously. Follow me on Twitter. Check out my website. Amory B. Lovins ...

Opinion | A Market-Driven Green New Deal? We'd Be Unstoppable ...

By Amory B. Lovins and Rushad R. Nanavatty. Mr. Lovins and Mr. Nanavatty work at Rocky Mountain Institute, which is focused on creating a clean, low- carbon ...

Books by Amory Lovins

Reinventing Fire: Bold Business Solutions for the New Energy Era - Book by Amory Lovins

Reinventing Fire: Bold Business Solutions for the New Energy Era” (2011)

The Essential Amory Lovins: Selected writings - Book by Amory Lovins

The Essential Amory Lovins: Selected writings” (2011)

Winning the Oil Endgame - Book by Amory Lovins

Winning the Oil Endgame” (2004)

Small is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size - Book by Amory Lovins

Small is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size” (2002)

Natural Capitalism: Creating the Next Industrial Revolution - Book by Amory Lovins

Natural Capitalism: Creating the Next Industrial Revolution” (2000)

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