Anastasia Dedyukhina

Research shows that in the next 10 years, nearly half of the jobs in developed countries will be automated. However, the more creative or out-of-the-box thinking element a job has, the less likely it is to be automated. Creative thinking is supposed to be one of the competitive advantages in the digital age. How can we develop it and do we do it?

In this insightful and entertaining talk, Dr. Anastasia Dedyukhina explores what a creative brain looks like from the neuroscience perspective, discusses the benefits of “slow” vs. “fast” creativity, and the relationship between boredom and creativity. She will share the methodology of the creative process that Disney used, which any company or person can use. She will also debate whether robots can be creative and the impact of digitization and AI on creativity.

Questions Covered:

• The relationship between boredom, daydreaming, and creativity
• The role of the default network and its relationship to creativity
• How digital devices can help and hurt creativity
• Zoom stifles creativity: Why creativity is related to spatial awareness and how online brainstorming impacts creativity
• Slow vs. fast creativity and the requirements of the modern digital world

Audience Takeaways:

• Learn neuroscience-based strategies to develop creative thinking and innovation in the organization
• Understand how technology can enhance or intervene with creative thinking and what to do about it
• Acquire tools to effectively brainstorm and generate innovative ideas both individually and in teams in remote and hybrid environments

This talk has been presented to several large clients, including Microsoft USA (online) and got excellent feedback. Feedback from Kate Russell, HR Lead, HR4HR Microsoft: “I personally took a lot away from the presentation that I’m going to apply in my own life and habits. As you can see from the polls, others did as well”. polls, others did as well”.