Anat Baron

It's hard to turn an elephant. Inertia forces companies to keep moving forward, often when they should be changing direction. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron demonstrates that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.