Being sustainable for a company is not an ethical choice. Being sustainable means nothing more than being able to last over time. This talk will focus on the different meanings of sustainability but also and more importantly, the true nature of sustainability and its long-term implications for organizations around the world.

The ongoing ecological transition is not just an ethical or moral issue, it is also a huge business opportunity. And to seize it, a new professional figure needs to emerge: the Circular Economy Manager. In this book, the authors illustrate, through business examples and the experiences of the first Circular Economy Managers of international companies, including BMW, Bosch, Cisco, Enel define the scope of activity within which the managerial resources involved move, demonstrating that technical skills alone are not sufficient. You will learn how to redesign products, services and processes to embrace the circular economy, and what skills to build or improve so that the organization you work in, now or in the future, can truly seize all market opportunities and gain a competitive advantage. Get ready to discover a new way of thinking about business and the world around us.
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