Andrea Jung

When Andrea Jung took the helm at Avon, the company was struggling. She injected energy into a tired brand, propelled it into a world of hip, young makeup products, and expanded into untapped demographics. Jung explains how she transformed the brand – the “ding dong” Avon Ladies evolved into modern entrepreneurs who are smart, savvy, and professional – and the perception of the products followed suit. Through focused marketing and branding, she positioned Avon not only to survive a harsh economic climate but to thrive once conditions improved. In her presentations, Jung shares stories from her time at Avon and explains how she put a youthful face on a mature company, proving to be the ultimate makeover artist.