Andrés Tapia

Generally speaking, the worlds of sports and entertainment have been viewed as ahead of the business world when it comes to diversity. In sports, wins are wins and losses are losses. For entertainers, fans are in the seats or they aren’t. But pull back the curtain and all is not as it seems – in the front office or in front of audiences. Even high-profile celebrities have not been able to dramatically increase the diversity of players and fans in some sports such as golf or tennis. As with business, diversity in sports and entertainment affects the bottom line.

In this presentation, Andrés Tapia makes the compelling case for greater diversity in sports and entertainment. He shares stories of how tennis and golf are working to increase diversity and the reasons behind the positive and not-so-positive results of these efforts. Tapia connects the diversity efforts of the sports and entertainment worlds to approaches in the business sphere and explains what these different environments can learn from each other.