In the tough times ahead companies need to focus on their passion, values and strengths. Andy Cohen's process of challenging assumptions by using "magic as metaphor" demonstrates that the real success is less about the secret than about understanding your "magic". It's a process utilized by the world's most successful brands to help change behaviors and drive business growth. This is a serious, engaging, risk-free way to help people "think differently" and find practical solutions in an engaging, entertaining and educational way.

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