Anindya Ghose

Business analytics is the intersection of business and technology, deeply embedded in a culture of data. As a strategic asset, business analytics offers many organizations new opportunities for competitive advantage. How should organizations be thinking about data-driven decision-making? What is Big Data, anyway? And when do firms need it and when can they do without it? The digital economy is complex, and offers more questions than answers. Anindya Ghose helps firms navigate the complicated and unknown, including what happens in a world with an abundance of data? How can you establish a business analytics culture within your organization? How would your strategy change if you could test your decisions using data? Could business analytics create new business opportunities? How can one develop a deeper understanding of what business analytics means in today’s world of Big Data?