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Anthony Trucks - Motivational Speaker, Entrepreneur, Identity Shift Coach & Author; Former NFL Player & American Ninja Warrior

Anthony Trucks

Profile updated January 8, 2026
Highly Reviewedhighly-reviewed
LocationTravels from Walnut Creek, CA, USA
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$30,000 - $50,000
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About Anthony Trucks

The challenge was to hire someone who could engage all levels and ages of our attorneys, and Anthony did just that. He was absolutely incredible, and such a professional, well-spoken and thoughtful presenter. We couldn't be happier with our experience!

Erin Gilmore, Michelman & Robinson, LLP
Zack Kass
Eric Boles
Daymond John
+17

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Make Shift Happen

How To Up Your Game & Elevate Your Success In Life

Ideal Audience: Corporate and General Audiences and can be tailored for Leadership, Sales, and your Specific Industry

Value: Increase personal productivity for yourself and your employees which leads to more bottom-line effectiveness, efficiency, and income.

Whether it’s to raise the bar and access success at work, start a business, become an author, or reach the top of Mt. Everest, we all have big goals in life. But many of us spend more time talking about the things we want to do, than actually doing them. Yet every day we’re surrounded by people who achieve really big goals. From executives to entrepreneurs to athletes, we all have someone we admire for the elite level of success they’ve achieved. But why were they so successful, when so many of us fall short of our goals time after time?

As a former NFL football player, American Ninja Warrior, and successful entrepreneur, Anthony Trucks knows it takes an incredible amount of work to achieve big goals and elite levels of success. But many times, there are necessary “shifts” standing between what we want to achieve and what we believe we’re actually capable of achieving. Anthony believes these “identity shifts” are the KEY to reaching our goals, because they unleash the amount of effort, we put toward achieving them.

In this insightful and engaging program, Anthony shares how we can make the “shifts” that will skyrocket us to achieving our biggest goals. Learn the three core “shift stages” — See, Shift, and Sustain — and how elite performers use them to reach higher levels of success in their career, their relationships, and in life. Get ready to Make Shift Happen!

Takeaways: In this program, you’ll learn...

  • How our beliefs are linked to our behavior and how we perform each day
  • What an “identity shift” is and how it’s either keeping you from, or accelerating you towards, achieving your biggest goals in life
  • The 3 “Shift Stages” and how they influence whether we achieve our goals - or not How to use the “Create Creates” method to achieve long-term success
  • How to develop habits that help make achieving your goal easier

Speaking videos

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Books by Anthony Trucks

Identity Shift: Upgrade How You Operate to Elevate Your Life - Book by Anthony Trucks

Identity Shift: Upgrade How You Operate to Elevate Your Life” (2021)

Identity Shift: Upgrade How You Operate to Elevate Your Life

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