“"If anyone knows emerging markets, it’s Antoine van Agtmael. Having invented the term, he’s now written the book! Immensely readable and thoroughly researched, it’s packed with useful insights and brings to life the strategic innovators behind the companies that are helping reshape the world."”
A new breed of world leading companies are catching their Western competitors off-guard. House-hold names of today are in danger of becoming has-beens as these more innovative new superstars in the emerging markets claim dominance. Understanding how they have become world-class market leaders, and where they are taking the world economy is crucial to understanding not only the future of globalization, but the future of Western competitiveness.

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