Ari Fleischer

Wondering what you should do when the press calls? Fleischer shares lessons about how to handle the press so you can manage bad news and take advantage of good news. Business people deal with challenges that impact the bottom line every day, and reporters are waiting to write what’s gone wrong. Scandal, volatility and competitive pressures drive media coverage and every circumstance must be met head on with effective communications strategies. Fleischer describes how he kept the nation informed during the troubled times of the terrorist attacks on September 11, war and tragedy. He translates the principles he successfully used as the White House Press Secretary into practical steps that have been used successfully by a variety of his clients - corporations and sports organizations - seeking to stay one step ahead of the day’s crisis. This presentation is a practical, thought-provoking exercise that simultaneously entertains audiences and helps them survive a challenging news cycle.