B. Joseph Pine II

In today’s crowded and commoditized market, the greatest value a business can create is not in what it sells, but in who its customers become. In this compelling keynote, bestselling author B. Joseph Pine II — co-creator of the Experience Economy — unveils his latest thinking in "The Transformation Economy," where greatest competitive advantage comes from staging transformative experiences that help people flourish. Pine shows how businesses can move beyond goods, services, and even experiences to offer lasting change by guiding customers toward achieving their deepest aspirations — whether improving wellbeing, increasing prosperity, developing wisdom, or finding purpose. Through vivid examples and practical frameworks, this session equips leaders to unlock premium pricing, deeper loyalty, and purpose-driven growth by becoming transformation businesses.