Barry Farber

“Success Secrets of Sales Superstars: The Moves and Mayhem Behind Selling Your Way to the Top as Told by 34 Industry Leaders” (2013)

Everybody Sells. It doesn’t matter if you’re a novice, a practiced professional, or a high-powered CEO—your success depends on how well you sell your product, your service, your idea, yourself. Bestselling authors Robert L. Shook and Barry Farber present you with an unmatched advantage into the world of business and sales—the secrets, strategies, tactics, and insights of an elite group of industry leaders. Handpicked to cover the crucial aspects of successful selling, these high-profile CEOs and entrepreneurs each share a story from their rise to the top of their field, and reveal applicable lessons for always closing the sale (no matter what’s being sold).

“Barry Farber's Guide To Handling Sales Objections” (2004)

"A Guide to Handling Sales Objections While every salesperson understands that objections are part of the territory, they are not always ready to handle every one of them on the spot. Barry Farber's Guide to Handling Sales Objections' handy size makes it easy for any salesperson to carry along on the call, giving him or her the ammunition he or she needs when those fateful objections come up . . . and they always do.

“Superstar Sales Secrets” (2003)

The world of sales has changed considerably over the last decade. Customers are more sophisticated -- and demanding! They expect not only a quality product, but also beyond-the-call-of-duty customer service and the opportunity to build an ongoing relationship. Today's sales professional must demonstrate a high level of honesty and integrity with an ever-increasing ability to build rapport and deeply understand the customer's wants and needs. uperstar Sales Secrets is a comprehensive guidebook for beginners, as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know. This new edition covers every aspect of the sales cycle -- from staying motivated to taking advantage of today's technologies, from the formation of a powerful presentation to the follow-up after the sale, from prospecting for new business to building stronger relationships with established customers.

“12 Cliches of Selling (and Why They Work)” (2001)

“Diamonds under Pressure” (1998)

Diamonds under Pressure