In the “world’s best talk on negotiation,” Barry Nalebuff approaches the art of negotiation from a new angle. When two parties are at odds over an issue, he believes the best way to approach the situation is to first ask, “What is the pie?” In other words, what are the participants negotiating over? What could they get separately versus what can they get together? How do you grow this “pie?” An expert negotiator who advised the NBA in their talks with the National Basketball Players Association, Nalebuff teaches audiences his framework for ensuring smooth and effective negotiations that benefit all parties involved.

Split the Pie: A Radical New Way to Negotiate




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