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Beth Altringer - Unrivaled Authority on Design Thinking; Expert on Combining Design, Behavioral Science and Innovation to Create Better Products; Harvard University Professor and Desirability Lab Founder

Beth Altringer

Profile updated June 20, 2025
LocationTravels from Boston, MA, USA
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About Beth Altringer

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Strengthening an Organization’s Innovation Decision-Making Process

An organization can be filled with the best people available, and still fail to innovate and grow. Why? Because its structure and culture go a long way in determining success or failure. Companies need to design their decision-making systems to create and maintain high participant motivation. Otherwise employees and other key stakeholders risk feeling stifled, wasting precious time and motivation troubleshooting unnecessary situations, with less drive leftover to focus on the actual work. Beth Altringer draws on her knowledge of the psychology of design to go beyond product development to system design. A healthy corporate system is one in which people reinforce one another rather than get in the way, allowing a flourishing of innovative ideas and breeding a constructive competitive culture. In this presentation which can be reconstituted as an interactive workshop, Altringer helps organizations properly map their existing and ideal decision-making structure, identify weaknesses and examples of decisions that have a negative impact on morale and engagement, and design new structures that maximize motivation and remove barriers to innovative performance.

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