Bil Lepp

Don’t Tell Boring Stories

Good stories have been remembered and used to teach valuable life lessons throughout history precisely because they are good. You can present good stories too!

Storytelling is essential in any business. If you can tell good stories you can teach people about who you are, what you do, and what you can do. A well-crafted story does three things: It teaches; it entertains; AND it is remembered. You can use story to teach anything from morals, to science, to history, to skills necessary to complete tasks. But how do you create a story that does what you need it to do? How do you hone it to your specific audience? This presentation teaches participants the keys to developing narratives and stories that resonate with listeners and leaves them not just knowing more about the subject matter but feeling better for having learned it.

Attendee Results:

• Learn how to create powerful stories and narratives
• Comprehend how to craft a story for a specific audience, but also how to tweak a story to fit other audiences
• Discover how to draw an audience in by establishing commonalities with the audience from the beginning
• Determine how to draw from past experiences to connect with diverse audiences
• And, dare I say, find out how to be funny