Bill Walshe

Prideology is about having an evident and activated business ideology, fueled by pride, driven by purpose, and in pursuit of profit. This talk reminds leaders to focus on their purpose, not their status, and to understand their role as the Satnav of their organizations. Leaders are challenged to banish acceptance of mediocrity in any form, to break free from muscle-memory behaviors and conversations, and to adopt a STOP/CONTINUE/START approach to building foundations for the future based on excellence. Leaders will be challenged to place equal emphasis on commercial and cultural goals for their organizations, evolving from the pursuit of satisfaction in business to achieving belonging. It's about focusing on 'WHY' we do what we do, and not just 'HOW' we do what we do.