Bonny P. McClain

This isn’t the marketing side of story – this is the normative and evidence-based side of merging qualitative and quantitative uncertainties to hold tensions in a space designed to mobilize diverse knowledge and value systems.

Although Bonny is a huge advocate of the phrase, “The Map is Not the Territory” she recognizes the power of visualizing spatial relationships and minimizing isolated domains such as land-use, water resources, energy, sustainability and built infrastructure in favor of the integrated narratives required for systems thinking.