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Brad Stulberg - Bestselling Author of "Master of Change"; Co-Founder at The Growth Equation; Professor at  University of Michigan's Graduate School of Public Health

Brad Stulberg

Profile updated January 8, 2026
Highly Reviewedhighly-reviewed
new book
LocationTravels from Oakland, CA, USA
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$30,000 - $50,000
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About Brad Stulberg

Brad was wonderful and the event was coordinated exceptionally well.

Darren Cromwell, Marsh McLennan
Zack Kass
Eric Boles
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1) The practices of world-class performers that can be harnessed by traditional workplace professionals

Periodization, or the notion that stress + rest = growth Growth oriented goal seeking - identifying "just-manageable" challenges Strategies for rest and recuperation, foremost of all sleep hygiene Priming for performance, or the mechanics of developing an optimal routine The power of purpose to facilitate breakthrough performance and protect against burnout How to control your passion so your passion doesn't control you The illusion of "balance," and aiming for work-life harmony instead

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Media coverage

Opinion | The Key to Longevity Is Boring - The New York Times

Jul 11, 2024 ... Brad Stulberg is a member of the adjunct faculty at the University of Michigan Graduate School of Public Health, the author of “The Practice of Groundedness” ...

Opinion | What the Olympics Can Teach Us About Excellence - The ...

Aug 9, 2024 ... Brad Stulberg is the author of “The Practice of Groundedness: A Transformative Path to Success that Feeds — Not Crushes — Your Soul” and a co-founder of the ...

Combating identity anxiety with author Brad Stulberg.

Jan 21, 2024 ... Author Brad Stulberg discusses evolving your identity in his new book Master of Change: How to Excel When Everything Is Changing—Including You.

Books by Brad Stulberg

The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World - Book by Brad Stulberg

The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World” (2026)

The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World

Master Of Change - Book by Brad Stulberg

Master Of Change” (2023)

Master Of Change

The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul - Book by Brad Stulberg

The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul” (2021)

The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul

The Passion Paradox: A Guide to Going All In, Finding Success, and Discovering the Benefits of an Unbalanced Life - Book by Brad Stulberg

The Passion Paradox: A Guide to Going All In, Finding Success, and Discovering the Benefits of an Unbalanced Life” (2019)

"Should we throw everything to the wind and follow our passions? Or should we strive for balance and let our passions cool? This book offers the surprising, nuanced, and research-backed answer." - Daniel H. Pink, Bestselling author of When and Drive. "I feel like this book was written for me. I had to resist underlining every sentence."- Shalane Flanagan. New York City Marathon Champion, Four-Time Olympian, and New York Times bestselling author.  The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here's how to cultivate a passion that will take you to great heights--while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs--whether they're athletic, scientific, entrepreneurial, or artistic--can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout.      Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to--and every bit as important, sustain--passion.

Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success - Book by Brad Stulberg

Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success” (2017)

"A transfixing book on how to sustain peak performance and avoid burnout" ― Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take  "An essential playbook for success, happiness, and getting the most out of ourselves." ― Arianna Huffington, author of Thrive and The Sleep Revolution  "I doubt anyone can read Peak Performance without itching to apply something to their own lives." ― David Epstein, New York Times bestselling author of The Sports Gene  A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how everyone can achieve their best. The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking. The result is a life-changing book in which readers learn how to enhance their performance via myriad ways including: optimally alternating between periods of intense work and rest; priming the body and mind for enhanced productivity; and developing and harnessing the power of a self-transcending purpose. In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches readers on how to use them. If you want to take your game to the next level, whatever "your game" may be, Peak Performance will teach you how.

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