Bran Ferren

Throughout history, the introduction of new technologies made the future seem confusing and disruptive to those standing in the middle of it. What does it all mean? Where do I fit in? As the digital age progresses, many of us in both the fields of media production and entertainment are asking these very questions. What’s different now is that the entire world is actually poised to be connected as never before, and traditional barriers to storytelling such as access, distribution cost and language are literally crumbling before our very eyes, creating a multitude of endangered species: newspapers, bookstores, record companies and traditional large-scale retailers. Simultaneously, new fields such as electronic gaming, online retailing, self-made music and video publishing are exploding. Bran Ferren delves into where this new normal is heading and what media professionals can do to proactively collaborate in a shared mission to reinvent the future.