Brett Schklar

If you’re a CEO, business owner, or leader feeling overwhelmed by the hype, jargon, and noise around Artificial Intelligence—this is the keynote session that cuts through all the BS.

AI isn’t coming—it’s already here. And it’s changing everything. But for most leaders, the shift feels chaotic, confusing, and full of risk. AI Without the BS is your practical roadmap for making sense of it all—and taking smart, confident steps forward.

This is specifically for business leaders outside of the tech bubble, this playbook delivers real-world strategies to help you lead your organization through one of the biggest transformations in business history—without getting lost in complexity or paralyzed by fear.

You’ll learn how to:

• Recognize where AI adds real business value—and where it doesn’t
• Move past Hollywood-driven fear and into practical experimentation
• Create an AI-first culture that encourages innovation without sacrificing control
• Understand key risks like data security and ethics—and how to manage them
• Measure Return on AI (ROAI) so you can track real results, not buzzwords Attract and retain “Generation AI” talent who expect modern tools and leadership Shift your company from AI-curious to AI-committed—without breaking things