Brian Billick

In the movie North Dallas Forty, a professional athlete laments to his coach, Every time I call it a business, you call it a game. Every time I call it a game, you call it a business. Millions of NFL fans watch pro football annually, and the sport grosses billions of dollars each year. Whether you call football a business or a game, money influences how decisions are made. Brian Billick, one of professional footballs most gifted coaches and now a FOX Sports analyst, shares:

An assessment of the current dynamics in the NFL; His insights into the future of professional sports amid high-profile business and entertainment pressures; What it is it like to be a critical decision maker in one of the biggest fishbowls.