Brian Dumaine

“The Plot To Save The Planet: How Visionary Entrepreneurs And Corporate Titans Are Creating Real Solutions To Global Warming” (2009)

the Plot To Save The Planet Is An Illuminating And Inspiring Look At The “conspiracy” To Make Green Technology The Silicon Valley Of The Twenty-first Century. How Is This New Frontier Being Shaped? Brian Dumaine Is Your Guide In This Intriguing Look Into The Very Near Future. You’ll Read About:• The Savvy Investors: Why Warren Buffett Is Investing Heavily In Wind Power, And Why John Doerr, The Venture Capitalist And Early Backer Of Google, Is Saying That “green Tech Is Bigger Than The Internet And Could Be The Biggest Economic Opportunity Of The Twenty-first Century.” • The Cars Of The Future: The Competitively Priced Plug-in Hybrids That Will Get 60 Miles To The Gallon, And The Battle Being Waged By Fifteen Start-ups Competing To Capture The Electric Car Market.• The Fuels Without Fossils: New Sources Of Energy From Plants That Could Capture A Big Chunk Of The $300 Billion U.s. Wholesale Gasoline Market.• The Corporate Mavericks: Companies Such As Duke Energy And Ge, Who Are Creating The Low-carbon Business Models Of The Future, As Well As Cleaner Ways To Provide Our Power Needs. publishers Weekly separating The Hype From The Hope, Dumaine Surveys The Growing Green Economy Born Out Of The Unlikely Partnership Between Investors, Entrepreneurs And Environmentalists And Assesses The Fruits Of This Collaboration. According To The Author, Green Technology Will Be The Largest, Most Lucrative Industry Of The Future—a Fact Uniting The Usually Antagonistic Forces Of Economic Growth And Ecological Preservation As Big Business Has Entered The Search For Tomorrow's Oil Substitute, The Lifeblood Of Prosperity—but Without The Carbon. Well-reasoned Discussions Of How Corporations Are Becoming Part Of The Solution Yield Surprising News About Wal-mart's Ties With The Environmental Defense Fund, Duke Energy's Save A Watt Program And General Electric's Ecomagination Campaign, Which Requires All Division Heads To Find Ways To Green The Technologies They Develop And Sell. From Technological Innovations To The Growing Investments In Eco-friendly Startups, Dumaine Sorts Through The Fact And Fiction, Bringing An Informed And Optimistic Perspective To The Revolution Underway. (june)copyright © Reed Business Information, A Division Of Reed Elsevier Inc. All Rights Reserved.