Today, every business must be in the “trust” business.
Layers of complexity and innovation have amplified the importance and value of storytelling and relatability. Even though the world has become much more digitally-connected, many business practices haven’t changed that much.
This means: marketers must shift their mindsets – focusing on being relatable through transparency and vulnerability while maintaining authority ultimately bridging the gap between emotional connection & digital innovation.
Key Takeaways
Understand digital native consumer behaviors and the mindset required to integrate emotional intelligence in today’s business. Learn about the three Ts required to create synergy between the need to humanize/personalize our business by leveraging technology and social media. Walk away with a game plan to create a strategy that leverages dynamic virtual emotions into emotional storytelling and digital empathy.
Brian is someone that I’ve admired for the last couple of years. I happened to stumble upon Brian on Periscope, where he was discussing using live video and high level methods of using newer social platforms. Brian knew what he was talking about at a technical level, but he also really had heart. I think that is what attracted me to subscribing and following Brian around the Internet. He not only knows video and social media like Snapchat, he also lives it in a meaningful way.
Ok, this might be a post many would tell me not to write, since I’ve recently been sharing a few humblebrags about paid speaking events I’ve been booking recently. But as you might have learned from a post I wrote earlier this year, “Will the Real Social Media Leaders Please Standup,” I care much more about leading and inspiring change than sticking with the status quo because of my personal success.
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