Brittany Hodak
About Brittany Hodak
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Speech topics
Creating Superfans: How to Turn Customers Into Lifelong Advocates
We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.
Audience Takeaways:
- Why the best marketing on the planet doesn’t cost anything
- How to consistently elevate ordinary customer moments into extraordinary ones
- Why superfans are the key to thriving businesses now and in the future
Speaking videos
Books by Brittany Hodak
“Creating Superfans: How To Turn Your Customers Into Lifelong Advocates” (2023)
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe. Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.
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