Bryce Goodman

A £250 dispute is rarely worth a £10,000 mediator. A small business cannot hire a strategy department. A teacher cannot give thirty children an hour of individual attention each day. Much of our world is organized around things we know how to do but cannot afford to provide. AI could redraw that boundary. Moving from systems that answer questions to agents that carry out work opens possibilities far beyond making existing businesses more efficient. Bryce Goodman explores the needs we have learned to leave unmet, the markets that could form around them and the choices that determine who benefits. The opportunity begins with a question: what would you offer if the expertise it required were no longer the expensive part?

Key Takeaways:

• Find opportunities among customers and problems your industry has priced out.
• Understand how agentic AI can turn scarce expertise into services delivered at scale.
• Identify the constraints that remain when intelligence becomes cheaper.
• Rethink products, pricing and delivery around newly viable customer needs.
• Distinguish efficiency gains from opportunities to create an entirely new market.