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Cara Pratt - Retail Media Industry Leader & Data Science Expert; President, Global Retail & Media at Circana; Former SVP at 84.51°

Cara Pratt

Profile updated June 29, 2026
LocationTravels from Cincinnati, OH, USA
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About Cara Pratt

Sabrina Prioletta
Sharon Gai
Alexandra Wilkis Wilson
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Media coverage

How Circana’s Cara Pratt Plans To Fix Retail Media’s $60 Billion Measurement Problem

With its acquisition of Nielsen’s Marketing Mix Modeling business and NCSolutions, the company is positioning itself as the independent arbiter that retail media needs.

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