Carlos Jiménez

This conference offers a complete vision of the different generations, their media consumption and their relationship with brands. Carlos Jiménez starts from the description of generations Z, Y or Millennials, X and Baby Boomers in terms of their year of birth, their purchasing power and their values ??and interests, which allows him to demystify many false beliefs about the so-called Millennials and Zs, and, in addition, to identify the main differences between the different generations in such a way as to propose communication strategies and marketing initiatives that really connect with the consumers of each one of them.