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Caroline Giegerich - Founder, Marketing & Innovation Consultant of Daily Marauder.

Caroline Giegerich

Profile updated March 26, 2025
LocationTravels from New York, NY, USA
$
$10,000 - $20,000
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About Caroline Giegerich

Zack Kass
Eric Boles
Daymond John
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Speech topics

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The Future of Music Marketing: How GenAI, Gaming the Creator Economy and other Emerging Technologies are Revolutionizing Fan Engagement and Revenue Streams

In this talk, Caroline explores the latest trends in music marketing, from augmented reality to AI-driven experiences, and how artists and brands can harness these technologies to create deeper fan engagement. Using real-world case studies such as Melanie Martinez's VIP AR mirror experience, launching 300E artists in Decentraland, building concert visuals with GenAI for Cobrah, and re-inventing artist merch with NFC, she illustrates the power of innovation in expanding artist revenue and brand loyalty.

Attendee Results:

  • Understand the key technological advancements transforming the music industry.
  • Learn strategies for implementing AR and AI to enhance fan experiences.

Speaking videos

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Topics

Social MediaTEDFuturismTechnologyWomen in TechInnovationMarketingFemale LeadershipThought LeadershipDisruptive ThinkingEntertainmentArtificial IntelligenceGamingMusicEntrepreneurship

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