Charles Green

An organization based on trust is one whose people are trustworthy, know how to trust others, and has a reputation for both. Such organizations are distinguished by low employee turnover and high customer retention. They are flexible in the face of change, because they know how to operate from principle. They are profitable because doing business with trust is both efficient and effective. And they are run not by metrics and processes alone, but by clearly articulated and commonly held principles.

Charles H. Green talks about the benefits of trust-based organizations, and the Four Virtues and Four Values that underlie their success. Find out what it takes to have an organization that trusts, is trustworthy, and is trusted.