Charlie Sennott

The Large Language Models that serve the AI platforms are built upon a flow of discernible facts that are the work of daily journalism. In this talk, Charlie Sennott will introduce attendees to ‘ground truth’ in journalism - the act of being there on the ground, to serve as a witness and to write the narratives that seek truth. This talk will inspire the attendees to reflect on what can be done to restore ‘truth’ and to empower truth tellers - because AI will not function with the accuracy and reliability it needs to deliver without on-the-ground reporters doing their jobs to find the news, and to separate fact from hallucination.

Attendees will also benefit from a rare, longitudinal perspective on the news media landscape, that only veteran industry professionals like Charles can offer. Having navigated the industry’s tectonic shifts for over 40 years, he will share lessons from the companies he has founded that trace across the evolution from traditional print journalism, to the digital revolution, and now to the frontiers of AI-driven information. This talk will connect these industry shifts, showing how the core instincts of journalism, and ground truth reporting can play the most essential role in how the industry will rise to meet the challenges and opportunities of AI.