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Cheryl Strauss Einhorn - Investigative Journalist, Educator & Decision Science Entrepreneur; Founder & CEO at Decisive; Creator of the AREA Method; Author of "The Human Edge"

Cheryl Strauss Einhorn

Profile updated October 9, 2026
new book
LocationTravels from New York, NY, USA
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$5,000 - $10,000
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About Cheryl Strauss Einhorn

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The Puzzle of Choice: Why We Decide Differently Under Similar Circumstances

Confronting a critical crossroads? Go to experts? Get stuck in data dives? Trust gut instincts? We often rely on the same decision-making tools, regardless of the challenge. But this one-size-fits-all approach limits our potential. It's time to abandon autopilot and embrace flexibility.

The key? Unraveling your unique decision-making DNA. My research has uncovered that there are five dominant ways that people approach decisions. I call these decision archetypes Problem Solver Profiles (PSP) and gave them memorable names: The Adventurer, Detective, Listener, Thinker and Visionary.

All PSPs have superpowers, decision-making strengths, and also have some kryptonite – areas that present challenges and opportunities for growth. In my talk, I’ll share how everyone can learn which PSP is theirs and how to be more dynamic by increasing your decision-making flexibility to make better big decisions alone and with others.

Ready to unleash your decision-making superpowers? Join me on this journey of self-discovery and learn to unlock your potential for better choices and better outcomes, both for yourself and the world around you.

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Books by Cheryl Strauss Einhorn

Investing in financial research: a decision-making system for better results : an AREA method book - Book by Cheryl Strauss Einhorn

“Investing in financial research: a decision-making system for better results : an AREA method book” (2019)

Investing in financial research: a decision-making system for better results : an AREA method book

The human edge: smarter decisions in the age of AI - Book by Cheryl Strauss Einhorn

“The human edge: smarter decisions in the age of AI” (2026)

The human edge: smarter decisions in the age of AI

Problem solver: maximizing your strengths to make better decisions - Book by Cheryl Strauss Einhorn

“Problem solver: maximizing your strengths to make better decisions” (2023)

Problem solver: maximizing your strengths to make better decisions

Problem solved: a powerful system for making complex decisions with confidence and conviction - Book by Cheryl Strauss Einhorn

“Problem solved: a powerful system for making complex decisions with confidence and conviction” (2017)

Problem solved: a powerful system for making complex decisions with confidence and conviction

Problem Solver: Maximizing Your Strengths to Make Better Decisions (AREA Method Publications) - Book by Cheryl Strauss Einhorn

“Problem Solver: Maximizing Your Strengths to Make Better Decisions (AREA Method Publications)” (2023)

Problem Solver: Maximizing Your Strengths to Make Better Decisions (AREA Method Publications)

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