Chitra Anand

Over the past several decades, we have become a more untrustworthy society. This has been an upward trend, however 2020 has accelerated this with a set of implications that has exposed a set of flaws. This includes flaws in institutions, businesses, governments, and media. It has left many of us in an existential crisis. According to the Edelman Trust Barometer, we are in a “cycle of distrust.” This is a result of an epidemic of misinformation which has led to a wider spread of mistrust amongst societal institutions and leaders around the world. Distrust is now a default emotion.

Businesses have an opportunity to step up and intervene in a new kind of leadership, where trust is at the core. The fact of the matter is business partners who trust each other spend less time and energy focused on self-preservation. When trust is present both sides achieve better economic outcomes. Dr. Anand has hypothesized and tested a trust trifecta: HUMANITY. RECIPROCITY. PRACTICE. During this session — which provides an immersive intersection of music and content — she will share insights into the impact of the intersection of these notions that, when met in this specific order, we can all benefit from the outcomes.