Chuck Malkus

Storytelling lies at the foundation of the human experience. It is a tool that builds connections, conveys values and removes the barriers of culture, age and lifestyle. Chuck explains how executives can structure stories to drive company performance among internal and external audiences. For employees, storytelling can boost morale, enhance a sense of belonging and increase productivity. To external audiences, stories about the company or CEO can reinforce the business' value proposition, attract customers and heighten investor interest. Chuck helps executives identify the compelling stories that will advance the company's goals, such as customer testimonials, corporate milestones and tales of individual excellence. He shares captivating examples of how companies of all sizes can better communicate their core values and unique culture.