Chuck Reaves, CSP, CPAE, CSO

Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

Audience Take-Aways

• The principles of EXselling
• Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
• Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
• He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
• His extensive library of e-Learning resources offers attendees follow-up support, much of it free

Content and materials are updated weekly.

“In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6