Craig Wing

Most organisations fail as they are anchored in the belief that the future is an extrapolation of the past albeit Revenue, ROI, customer growth, etc and that they can control their own destinies. In this revolutionary talk based on a 4-year PhD study and 250 years of executive experience, and combining elements of Japanese philosophy, military strategy and psychology, you will understand how to prepare for a multiplicitous future, where to use qualitative and quantitative tools, how (and why) traditional business techniques like MBA’s and SWOT or Porters forces are outdated and where to utilise design thinking and an entrepreneurial mindset. The groundbreaking research will shape our understanding of futures strategy and thriving in an (un)known (un)known world framing black swans, corporate blind spots and reveal cognitive biases