Dan Hill
About Dan Hill
Speech topics
- Leadership
- Sales
- Marketing
- Engagement
- EQ Upskilling
- Career Growth
- Empowerment
- Team Building
- Innovation
- Corporate Culture
- Diversity
- Customer Experience
Speaking videos
Books by Dan Hill
“First Blush: People's Intuitive Reactions to Famous Art” (2019)
First Blush: People's Intuitive Reactions to Famous Art
“Two Cheers for Democracy: How Emotions Drive Leadership Style” (2019)
Two Cheers for Democracy: How Emotions Drive Leadership Style
“Famous Faces Decoded: A Guidebook For Reading Others” (2018)
Using Celebrities As Illustrative Examples, Famous Faces Decoded Promotes Emotional Intelligence By Teaching The Secret Sauce Of How To Facially Code Others So That You Have A Spontaneous, In-the-moment Ability To Better Assess People And Situations. Famous Faces Decoded Covers Seven Core Emotions, 173 Celebrities Over Four Eras, And Includes Over 50 Illustrative Photographs To Help Deliver Its Insights.
“About Face” (2010)
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
“Emotionomics: Leveraging Emotions for Business Success” (2009)
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.
At a glanceDan Hill
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