Dan McGinn

What is New Persuasion? New Persuasion is Dan McGinn's method of capturing the fundamental shifts in the way consumers, jurors and voters receive, interpret and act on the information they receive. The analysis process for New Persuasion is a fascinating mix of public opinion, census data, cultural trends, and behavioral analysis.

Dan has identified a set of societal shifts that impact virtually every organization in our society. A few examples:

Professional Amateurism – the empowerment of consumers to do everything from booking their own travel to managing their finances
Luxury as a Necessity – why consumers expect luxury at every price point and in every product and service
Free Agency – the new definition of loyalty among American consumers

Dan is a brilliant, unique and truly inspiring thinker. An authority on the "New Consumer" and the art of "Deep Listening," Dan has the amazing ability to translate everyday events and experiences into perceptive insights on the fundamental shifts taking place in our society.