Dan Price

A lot of companies talk about their “mission” or “values,” but so few actually put these words into action. While talking about purpose sounds like a good marketing strategy, you will erode trust among your employees, your customers, and your communities if they realize your promises are just spin. How do you communicate your mission to people in a world shaped by cynicism? How do you build trust to show that you mean what you say? The answer is sacrifice. True leaders need to be willing to risk things like money, reputation, fame, influence, or popularity for the sake of what’s most important: their values and doing what’s right. While taking risks is scary, Dan will show how they’re necessary to creating change and inspiring others to follow.