Dave Brown

When many people hear the word salesperson, they think of someone that is manipulative, pushy, or self-interested.

Some salespeople do have unhealthy and unhelpful selling practices. Those behaviors actually cause underperformance and fosters peoples’ negative perceptions of sales.

Other salespeople are so afraid of coming across as manipulative, pushy, or self-interested that they are not confident, clear, or assertive when they need to be, which also leads to diminished sales results.

Being a true sales professional means not being interested in what is in it for you or overly concerned with what someone else thinks of you, but instead being completely focused on the service of others.

Sales—when done right—is service.

As a Senior Partner and vice president of recruiting for the world’s leading coaching, training, and speaking firms, and as someone who has also stayed in the trenches for two decades as a top performing sales professional himself, Dave sees sales as a pure and noble profession. He knows how to help sales people see their career in that light. In this program, your audience will:

• Identify their own perceptions of sales and how those beliefs affect their behaviors
• Understand the true meaning of sales
• Become focused on serving, which actually leads to increased results
• Learn tangible tools for how to sell differently, making selling more rewarding and productive

When salespeople truly see that selling is a service and behave in alignment with that belief, sales will follow. This program will make sales more fun, rewarding, and natural, leading to better retention of your team members and consistently higher sales results.