Leading branding expert David Aaker recently said our argument only applies to categories like television, computers, cars, restaurants, movies, and hotels.
As David Aaker and other scholars have pointed out over the years, brand equity has four components: awareness, perceived quality, mental associations, and ...

Owning Game-Changing Subcategories Uncommon Growth in the Digital Age

From Fargo to the World of Brands My Story So Far

Building Strong Brands

Aaker on Branding The Playbook to Building Strong Brands

Aaker on Branding 20 Principles That Drive Success
Recommended offer:
Get a custom quote for your event:
Get StartedSpeaker Search is a marketplace of speakers designed for talent buyers. We do not represent or manage speakers; instead, we provide event planners with the most comprehensive resource to discover and book the right talent.